Overview

Customers count on you to help them benefit from the limitless potential of the Web. From straightforward Web sites to global e-commerce engines, Microsoft Web technologies give you a complete platform for innovation. Interoperating seamlessly, Microsoft servers, tools, and technologies enable you to use the knowledge and IT infrastructure you already have, helping you serve customers more efficiently and profitably. Whether you are a designer, developer, or hosting provider, partnering with Microsoft gives you access to complete technology solutions, along with extensive training, marketing, sales, and support resources to help you succeed.

Innovate On The Web gives you resources to help you build, market, and deploy successful Web solutions to your customers. Get started now by exploring the site or experience a more tailored view by registering on the site using your Windows Live ID!

Web Presence

Your customer’s home on the Web is the foundation upon which you can build limitless online capabilities. Every Web effort stands or falls on the strength of that foundation: Web presence workloads are mission-critical no matter what the job. It is how a company communicates its brand, services, and values to customers, and how it delivers the functionality those customers demand.

Potential Web presence workloads include:

• Dynamically delivering and managing rich content that communicates the customer's brand and offerings
• Enabling users to personalize the site according to their needs or tastes
• Analyzing and enhancing site performance against known goals and benchmarks
• Providing fast, intuitive, effective search tools

Using Microsoft technology, break down the walls between design and develo pment, enabling faster creation of rich user experiences. Deliver Web presence on a platform that is integrated, proven, and scalable. Give your customers what they need today—and room to grow tomorrow, no matter how big their vision.

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E-commerce

Selling online can be an ideal way for your clients to increase revenues and profit margins while automating inventory management, accounting, and fulfillment. They need to provide their customers with the latest information about products and services while driving those customers toward purchase completion. Yet today's Web shoppers—whether they are consumers or businesses—expect more than just basic transactions.

Key capabilities of E-commerce include:

• Integrating user reviews, ratings, and social media for an interactive experience
• Managing, mining, and analyzing customer data to provide targeted services
• Providing secure shopping carts, price comparisons, and wish lists
• Enabling dynamic catalog management and delivery

All of these capabilities can be deployed, developed, and extended using standard Microsoft tools and products, reducing time-to-market and enabling you to leverage the skills you already have.

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Digital Marketing

Online marketing has come of age, with businesses of any size now able to reach out to enormous numbers of potential customers. With all that opportunity comes competition—and sometimes confusion. Your clients count on you to help them navigate the jungle of vendors, platforms, and metrics, guiding them toward measurable results and cost-effective outcomes.

You can trust your clients’ marketing dollars to fate—or you can partner with Microsoft and take advantage of comprehensive digital marketing resources, from major online properties like Live Search to integrated design and development tools.

Key capabilities of Digital Marketing include:

• Online media buys, from text ads to interactive banners to viral campaigns
• Search engine optimization (SEO) and search engine marketing (SEM)
• Campaign management, including response measurement, ad optimization, and cost/performance analysis
• E-mail marketing that enables deeper customer relationships and drives transactions

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Social Web

The Web is a two-way street. Businesses are looking for ways to enable social interaction among employees, customers, partners, and site visitors. Increasingly, interacting with the Web is a way of life. Your customers need technology that operates seamlessly providing users with the rich experiences they crave. Whether your customer is focused on enhancing communication, entertaining, increasing the impact of their marketing, or just enabling intra-company collaboration, Microsoft can help you deliver tomorrow’s Web, today.

Key capabilities of Social Web applications include:

• User profile creation, management, and sharing for networking and relationship building
• Content management and delivery, including blogging, content sharing, and user-created content
• Collaboration for working, learning, and playing using wikis, intranet sites, and flexible content management systems
• Content "pull" through subscriptions and RSS feeds

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Build Your Solution

With Web solutions, it is critical that design and development work together to communicate the brand, deliver memorable user experiences, and provide advanced functionality that customers demand. Microsoft Web development tools break down the walls between designers and developers, helping you create fast, effective, secure solutions that work as good as they look. Microsoft provides proven technology that can help you overcome development challenges, using the skills and knowledge you already have to deliver cutting-edge solutions to your customers. Get started with the resources below.

Get the tools

Get trained

Additional training resources are available at http://www.microsoft.com/Learning/default.mspx.

Additional support resources are available at http://support.microsoft.com/.

Deploy Your Solution

Because Microsoft technology is some of the most widely known in the IT industry, you’ll always find the experts and resources you need. Whether you need to deploy your solutions to one server or thousands, Microsoft provides the flexible, reliable technology you need. Deliver 24/7 Web solutions with an infrastructure that is more efficient, powerful, and cost-effective. Improve security, drive down costs through virtualization, and enhance the scalability of your offerings. Learn more using the following resources.

Find a hosting provider

Become a hosting reseller

Become a hosting provider

Market Your Solution

It’s a crowded market out there. You need your Web solution to stand out. Microsoft offers you the tools, resources, and connections you need to make a splash in the market of your choice. From ready-to-use campaigns to world-class networking events, becoming a Microsoft Certified Partner can be the shortest distance between you and success. In addition to the tools, resources, and marketing support you receive, your customers will know that you are committed to staying on top of the latest and most important developments in your industry. Find out more using the resources below.

Join the Microsoft Partner Program (MSPP)

List your offering in Solution Profiler (requires MSPP registration)

Use Search Engine Marketing and Optimization (requires MSPP registration)