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With significant gains in performance, availability, and security, you can create and manage applications that directly impact your customers’ businesses.

Overview & Benefits

Why Innovate On for SQL Server?

Building your solution on this trusted platform initiative can lower your development costs, and your client's total cost of ownership. In one place, you'll find resources and tools to help you learn the benefits of SQL Server, and build, test, and sell solutions for data management and integrated business intelligence.

Join now and take advantage of:

  • Complimentary testing voucher good for US$800 off the Microsoft SQL Server Platform Test for ISV Solutions (available for first 100 participants)
  • Discounted rates on adCenter keyword advertising
  • Prominent placement in Microsoft product catalogs—a valuable source for leads

When you're ready to get started, simply enroll your solution using your Windows Live ID and password.



Or click below to learn more about how Innovate On can help you with your SQL Server solution.

SQL Server 2005
        SQL Server 2008


SQL Server Data Services (SSDS) - Web-based storage services in the cloud

SQL Server Data Services (SSDS) are highly scalable, on-demand data storage and query processing utility services available in the cloud. Built on robust SQL Server database and Windows Server technologies, these services provide high availability, security and support standards-based web interfaces for easy programming and quick provisioning.

Register for the Free Beta Program

SQL Server 2005

Learn Build Test Market
Take advantage of the following resources to learn more about SQL Server 2005 and begin building your solution.

Why Build on SQL Server 2005?

Discover opportunities to build enterprise applications with SQL Server 2005.

Download

View SQL Server 2005 Webcasts

Get the latest information direct from the subject-matter experts.

Join Empower for ISVs to Get Software and Support*

Membership in this program brings you a full array of benefits for only $375. In addition to receiving SQL Server 2005, you'll receive up to 5 software licenses for various editions of Microsoft Windows operating systems and the 2007 Microsoft Office system. You also get a full array of server products including Microsoft Windows Server 2003, Exchange 2003 Server, and SharePoint Portal Server. An MSDN subscription and technical support are also part of this great offer. Licenses are for internal use only. Some restrictions apply, see site for details.

See the SQL Server 2005 Demo

See the upgrades in enterprise data management, business intelligence, and developer productivity.

SQL Server Case Study: Realm

Learn how Realm Business Solutions used Microsoft products to speed up release cycles and find cost-effective ways to quickly tap new markets overseas. Realm was able to reduce time to market, the lower cost of global expansion, and maintain accountability.

Download

SQL Server Case Study: Misys

Misys Healthcare Systems wanted to both increase the market share of its new products and get those products to market quickly. Offering Misys solutions in a Microsoft environment helped the company address customer's needs while reducing development time by 50 percent.

Download

*Microsoft Partner Program enrollment is required. Click here to learn more about the benefits of joining the Microsoft Partner Program.
Use the following step-by-step processes to build your solutions on the SQL Server 2005 platform. We've included training resources—use them to connect with peers, enhance your basic understanding of SQL Server 2005, and gain insights into highly marketable solutions.

Download SQL Server 2005 Today

Try SQL Server 2005 now. Register for a 180-day trial or download SQL Server 2005 Express Edition for free.

Training Resources

Visit the ISV Innovation site to access virtual labs, web seminars, and information on upcoming live events.

Technical Forum

Visit the MSDN SQL Server Technical Forum to submit questions and search across thousands of SQL-specific threads.

Public Newsgroups

Discuss SQL Server 2005 and related topics with Microsoft partners, customers, and employees through public newsgroups.

Moderated Newsgroups (MSPP Partners Only)

Discuss technical and product-related topics with your peers. And get a guaranteed response to your questions by Microsoft support professionals through partner-only newsgroups.

Support Center

Get fast answers to your technical questions. Find the latest news, how-to articles, and technical communities, plus webcasts, podcasts, downloads, and more.

MSDN Developer Center

Get technical reference materials, case studies, security guides, and performance-tuning recommendations from the Microsoft SQL Server 2005 Technical Documentation Library.

SQL Server Projects on CodePlex

Visit CodePlex to create new open-source SQL Server projects to share with the world, join others who have already started their own projects, or build off existing applications on this site.

Take advantage of rewards for early adopters.

Be one of the first 100 companies to register your solution for testing and receive a voucher from VeriTest worth US$800. This lets you take the Microsoft SQL Server 2005 Platform Test for ISV Solutions and authenticate your SQL Server 2005 application.

To access your voucher code, register your solution and click on the "Benefits" link on your solution dashboard.

Follow these steps to test your application:

At step 4 in the VeriTest registration process, you will need to enter your voucher number (available from the Benefits link on your solution dashboard). Then select "By Check" under "Payment Information."

Download detailed instructions for the registration process.

Download

Note: It takes an average of three to four weeks to complete the test process, once the following have occurred:
  • Your registration is received.
  • Your voucher is confirmed.
  • Your software is submitted.
For more information, check out the:
Congratulations—you've developed your solution. Take advantage of the following tools and marketing resources to help you position your solution in the marketplace, obtain valuable leads, and close sales.

Join the Microsoft Partner Program
Register with the Microsoft Partner Program to get access to great benefits and resources (more details are available here). To join, follow the step-by-step enrollment process or associate your email address with an existing company record. Registration typically takes about 15 to 30 minutes, and is required to access some of the marketing resources listed below.

Microsoft Partner Solution Profiler

Showcase your solution to a vast global audience of Microsoft customers and partners on the Partner Solution Profiler.

Marketing and Sales Benefits

  • Marketing Tools
    Find everything you need to engage customers and capitalize on potential revenue-generating business opportunities.
  • Analyst Reports
    Get valuable insights from reports published by respected research firms at no charge.
  • Microsoft Partner Marketing Center
    Save money. Download campaign templates and create your own custom marketing materials.
  • Vertical Resource Center
    If you already deliver vertical solutions, why not engage with Microsoft's vertical strategy?
  • Microsoft ISV/Software Solutions Competency Benefits
    The ISV/Software Solutions competency offers a wealth of development resources, along with in-depth marketing and sales support specifically for ISVs. Learn more about the benefits available to partners with the ISV/Software Solutions competency.
  • Microsoft Partner Channel Builder
    Create relationships with complementary solution providers across industries, geographies, and competencies. The Partner Channel Builder helps you:
    • Promote your offerings to other partners worldwide.
    • Create business relationships with partners whose skills and expertise complement your own.
    • Broaden your services and solutions to respond to more complex business opportunities.
    • Get easy online access to opportunities through collaboration and mutual referrals.

SQL Server 2008

Learn Build Test Market
Take advantage of the following resources to learn more about SQL Server 2008 and begin building your solution.

Why Build on SQL Server 2008?
Discover opportunities to build enterprise applications with SQL Server 2008.

View SQL Server 2008 Webcasts
Get the latest information direct from the subject-matter experts.

Watch SQL Server 2008 Demos
See the upgrades in enterprise data management, business intelligence, and developer productivity.

SQL Server Case Studies
See how organizations like yours are using SQL Server 2008 in their environments.

Use the following step-by-step processes to build your solutions on the SQL Server 2008 platform. We've included training resources—use them to connect with peers, enhance your basic understanding of SQL Server 2008, and gain insights into highly marketable solutions.

Try SQL Server 2008 Today
Register for a 180-day trial—or download SQL Server 2008 Express Edition for free.

Join Empower for ISVs to Get Software and Support*
Membership in this program brings you a full array of benefits for only $375. In addition to receiving SQL Server 2008, you'll receive up to 5 software licenses for various editions of Microsoft Windows operating systems and the 2007 Microsoft Office system. You also get a full array of server products including Microsoft Windows Server 2003, Exchange 2003 Server, and SharePoint Portal Server. An MSDN subscription and technical support are also part of this great offer. Licenses are for internal use only. Some restrictions apply; see site for details.

Start Smart: Microsoft Startup Zone
The software startup's guide to working with Microsoft.

SQL Server Team Blogs
These blogs give you the personal perspective of industry experts and can provide useful support on new developments in database and data access technology: SQL Server 2008 JumpStart technical training
Register and get free access to in-depth training material on the JumpStart technical training site. You will be able to download presentations, recordings, hands-on labs and demos.

Training Resources
Visit the ISV Innovation site to access virtual labs, web seminars, and information on upcoming live events.

Technical Forum
Visit the MSDN SQL Server Technical Forum to submit questions and search across thousands of SQL-specific threads.

Public Newsgroups
Discuss SQL Server 2008 and related topics with Microsoft partners, customers, and employees through public newsgroups.

Moderated Newsgroups (MSPP Partners Only)*
Discuss technical and product-related topics with your peers. And get a guaranteed response to your questions by Microsoft support professionals through partner-only newsgroups.

MSDN Developer Center
Get technical reference materials, case studies, security guides, and performance-tuning recommendations from the Microsoft SQL Server 2008 Technical Documentation Library.

SQL Server Projects on CodePlex
Visit CodePlex to create new open-source SQL Server projects to share with the world, join others who have already started their own projects, or build off existing applications on this site.


*Microsoft Partner Program enrollment is required. Click here to learn more about the benefits of joining the Microsoft Partner Program.
SQL Server Upgrade Assistant
The SQL Server Upgrade Assistant is a free, downloadable tool, licensed from Microsoft, that helps automate application compatibility testing to detect potential issues that may impact a database upgrade from SQL Server 2000 or SQL Server 2005 to SQL Server 2008.

SQL Server 2008 JumpStart
If you have additional testing issues or need more assistance, you can use SQL Server 2008 JumpStart and follow the following three steps to self-test your solution:
  1. Go to JumpStart and register.
  2. Once you're registered, click on "Application Compatibility & Upgrade Track"
  3. Use the resources provided in the Application Compatibility & Upgrade Track to test your application on SQL Server 2008.

VeriTest Registration for Certification Programs

Take Advantage of Rewards for Early Adopters


Be one of the first 100 companies to register your solution for testing and receive a voucher from VeriTest worth US$800. This lets you take the Microsoft Platform Test for ISV Solutions. The Platform Test for ISV Solutions is one of the product test options to help ISVs meet the Microsoft Partner certification requirements, and to achieve an ISV/Software Solution Competency in the Microsoft Partner Program.

Follow these steps to test your application:
  1. Go to the VeriTest Registration for Certification Programs page.
  2. Create a user profile, then log on.
  3. Follow the steps to register your product for testing.
  4. Validate and submit your test.

At step 4 in the VeriTest registration process, you will need to enter your voucher number (available from the "Benefits" link on your solution dashboard). Then select "By Check" under "Payment Information."

To access your voucher code, register your solution and click on the "Benefits" link on your solution dashboard.

Note: It takes an average of three to four weeks to complete the test process, once the following have occurred:
  • Your registration is received.
  • Your voucher is confirmed.
  • Your software is submitted.
Download the ISV Platform Application Test Specification


Download

Download Detailed Instructions for the VeriTest Registration Process


Download

Congratulations—you've developed your solution. Take advantage of the following tools and marketing resources to help you position your solution in the marketplace, obtain valuable leads, and close sales.

Join the Microsoft Partner Program
Register with the Microsoft Partner Program to get access to great benefits and resources (more details are available here). To join, follow the step-by-step enrollment process or associate your email address with an existing company record. Registration typically takes about 15 to 30 minutes, and is required to access some of the marketing resources listed below.

Microsoft Partner Solution Profiler
Showcase your solution to a vast global audience of Microsoft customers and partners on the Partner Solution Profiler.

Marketing and Sales Benefits

  • Marketing Tools
    Find everything you need to engage customers and capitalize on potential revenue-generating business opportunities.
  • Analyst Reports
    Get valuable insights from reports published by respected research firms at no charge.
  • Microsoft Partner Marketing Center
    Save money. Download campaign templates and create your own custom marketing materials.
  • Vertical Resource Center
    If you already deliver vertical solutions, why not engage with Microsoft's vertical strategy?
  • Microsoft ISV/Software Solutions Competency Benefits
    The ISV/Software Solutions competency offers a wealth of development resources, along with in-depth marketing and sales support specifically for ISVs. Learn more about the benefits available to partners with the ISV/Software Solutions competency.
  • Microsoft Partner Channel Builder
    Create relationships with complementary solution providers across industries, geographies, and competencies. The Partner Channel Builder helps you:

    • Promote your offerings to other partners worldwide.
    • Create business relationships with partners whose skills and expertise complement your own.
    • Broaden your services and solutions to respond to more complex business opportunities.
    • Get easy online access to opportunities through collaboration and mutual referrals.